GLU Network Launches Global Advertising System for Connected TV and Mobile

HOUSTON: GLU Network today announced the rollout of its new advertising management system, opening the network to premium video advertising and sponsorship campaigns across connected television and mobile devices.

GLU’s state-of-the-art advertising system helps brands and agencies reach viewers across every operating system supported by the network, with the ability to grow alongside GLU’s expanding global distribution.

“GLU has spent the past three years building the technology, distribution, programming relationships, and audience foundation required to support a global media business,” said Julie Stagner, Founder and CEO of GLU Network. “We are now giving advertisers a direct way to reach families and values-oriented viewers through the programming they actively choose to watch.”

Advertising built around completed viewing

GLU’s advertising model is built around actual viewing. Brands can place 15 to 30 second unskippable video advertising within relevant content environments across faith, family, kids, relationships, personal growth, entertainment, music, sports, and everyday life.

Campaigns can reach the full GLU network or focus on a specific category, channel, playlist, or individual program. Advertisers can also request controls for geography, campaign dates, frequency, video length, and placement within the programming.

“Advertisers want completed views, engaged audiences, relevant programming environments, clear measurement, and confidence in where their brands appear,” Stagner said. “GLU brings those elements together within a carefully curated streaming network.”

A simpler way to plan a campaign

GLU has also introduced the beta version of its GLU CTV Campaign Planner, giving brands and agencies a straightforward way to explore advertising opportunities and begin planning a campaign.

Through the planner, advertisers can select a proposed number of completed views, view an estimated campaign cost, request campaign dates, identify the audiences or programming they want to reach, and explore custom sponsorship opportunities. Advertisers can also provide existing creative or request production assistance from GLU.

GLU’s published premium connected-TV and mobile list rate is $90 CPM, equal to $0.09 per completed view. Standard campaign plans begin at 25,000 completed views, with custom quantities and sponsorship opportunities also available.

Every campaign is reviewed by GLU before booking. The company confirms available inventory, audience targeting, creative approval, measurement, delivery requirements, and final campaign terms.

Brands and agencies can explore advertising opportunities through the GLU CTV Campaign Planner at https://glu.love/services/advertise/.

Advertising, sponsorships, and creative services

In addition to premium video advertising, GLU offers custom sponsorship opportunities across the network, content categories, channels, playlists, and individual programs.

Advertisers that need campaign creative can work with GLU Production Services to develop video and other advertising materials for distribution across GLU’s connected-TV and mobile platforms.

“Our goal is to make premium connected-TV advertising easier to understand and easier to access,” Stagner said. “An advertiser should be able to tell us who they want to reach, what they want to accomplish, and how much they want to invest. GLU can help build and manage the campaign from there.”

How to advertise on GLU

Brands, agencies, and potential sponsors can begin by visiting the GLU CTV Campaign Planner at https://glu.love/services/advertise/.

Advertisers can outline their campaign goals, requested audience, preferred programming environment, timing, completed-view level, and creative needs. The GLU team will review the request, confirm availability, and work with the advertiser to finalize the campaign.