Advertiser privacy

Advertiser inquiry data notice

This notice applies when a business submits an advertiser inquiry through GLU's Production Services site. Submission begins a safety and business review; it does not approve or book a campaign.

What the inquiry collects

GLU collects campaign answers, business and contact details, business-registration location, the product or service being advertised, consent and standards acknowledgements, and an optional HTTPS creative or VAST reference. The form does not accept payment information, creative files, government identification, or EINs.

Verification and safety review

New submissions are quarantined until the supplied business email is verified. GLU uses short-lived, encrypted verification credentials and stores one-way hashes for abuse prevention instead of raw IP addresses. Authorized sales staff may submit the business website to Cloudflare URL Scanner in unlisted mode and may run a submitted VAST reference through GLU's restricted scanner. Staff are instructed not to open submitted links directly. Scanner reports retained in GLU's CMS contain bounded, sanitized findings rather than fetched page or ad content.

How GLU uses the information

Only allowlisted advertiser-sales staff can review quarantined inquiries and promote a verified, screened inquiry into the sales pipeline. Staff use the information to evaluate business identity, brand fit, inventory, targeting, creative readiness, sponsorship interest, and potential campaign terms. Email verification does not mean GLU has approved or booked a campaign.

Retention

Unverified, delivery-failed, and rejected intakes are scheduled for deletion after 30 days. Screened intakes that are not promoted are scheduled for deletion after 90 days. Closed opportunities and their related notes, tasks, screening record, and activity are scheduled for deletion after 24 months. Active and booked records remain pending GLU approval of a broader business-record policy. Cloudflare's independent service retention may also apply to unlisted URL-scan reports.

Your choices

Do not submit sensitive personal information or proprietary creative. You may decline to submit the form, ask GLU to stop contacting you, or request access, correction, or deletion of an inquiry by using the Contact button at glu.love and including your GLU inquiry reference. GLU may retain information when needed for security, fraud prevention, legal obligations, or an active business relationship.